Digital marketing doesn’t just help you stay ahead of the competition by helping you get more sales. There are plenty of ways to get more sales than your competitors. However, many of those methods aren’t sustainable unless they’re part of a long-term digital marketing strategy.
In a nutshell, digital marketing is your ticket to establishing a positive brand reputation online and building a connection with your market that turns customers into loyal fans. Collaborating with a digital marketing agency will help you establish your business online as part of a long-term strategy for success. While it’s possible to hire an in-house team, here are the key benefits to outsourcing your marketing needs.
Access to true experts and advanced tools
Digital marketing experts aren’t hard to find, but if you’re looking for someone in-house, you’ll only have access to a limited number of local candidates. If there are no strong experts in your area, you’ll be out of luck. You could try to find remote marketers, but good luck orchestrating a remote team while simultaneously managing your business.
Outsourcing your marketing needs to an agency gives you easy access to experts and all the professional, advanced (and expensive) tools they use for the job. Outsourced digital marketing teams are typically made up of professionals sourced from around the world.
Since marketing agencies have already done the hard work to acquire experts as part of their team, you get the full benefits without the sacrifice.
Marketing is cost-effective when outsourced
It’s not cheap to keep an in-house digital marketing team on payroll full-time, especially when you need to hire top players. According to Salary.com, the average digital marketing specialist in the U.S. earns between $78,223 and $86,998. The average marketing team working for a mid-sized business consists of around eight people:
- A marketing manager
- Content strategist
- SEO specialist
- PPC specialist
- Social media manager
- Email marketing specialist
- Data analyst
- Designer (graphics and video)
If you pay each of these positions $78,223 annually, that would cost you $625,784 per year. If you pay less than the typical salary, you won’t get people with experience. There’s no sense in settling for a mediocre team just to save money when you can outsource your needs and get better outcomes for less than an in-house team.
Digital marketing agencies provide a full suite of services, usually for one monthly fee, which creates better ROI while reducing your overhead costs. It’s truly the most cost-effective way to go about marketing.
Scalability and flexibility
Professional digital marketing agencies will adapt to your business needs, whether that involves scaling your campaigns during peak seasons or cutting back when things slow down. It’s easy to keep your efforts aligned with your budget.
With an in-house team, you’ll have to pay them their salary regardless of how they scale back, and may not have the expertise to work on other projects. With an outsourced team, the agency will assign the right people to work on other aspects of your marketing plan so there’s no gap.
More time to focus on your core business functions
As a business owner, you probably don’t have the time to manage your business and run a marketing team. Even if you have a marketing manager, you’ll still need to be involved more than you’d like. By outsourcing your digital marketing, you can stay focused on running your business while experts handle strategizing, executing, and tracking your campaigns.
Better edge against the competition
Everyone wants to stay ahead of the curve and beat their competition. With the right digital marketing agency, this is more than possible. Professional agencies stay up-to-date with the latest trends and technology, and incorporate what’s useful into their workflows. This helps businesses stay competitive without having to do the research on their own. If you don’t have the time or desire to constantly research what’s new in the digital marketing world, hiring an agency will take care of that.
Partner with an agency for growth
Teaming up with a digital marketing agency is more than just another expense to add to your list. It’s truly an investment in your future and in your success. Working with an agency leverages their expertise, tools, and experience, which gives you an advantage in your industry.
If your goal is to grow your business and brand without sacrificing time and money, outsourcing your marketing to an agency just might be the solution you need.
